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Marketing Solutions 

What are the solutions that we offer to marketers ? What problems do we solve ? What opportunities do we create ?

 

Collaboration. Growth. Success.


Problem:
Executives question Marketing's results, there are threats to cut the marketing budget.

Cause:
In stark contrast to sales, marketing's contribution to sales revenue is often difficult to measure. Further, marketing often has a broader and longer-term outlook on life than the sales team.
These two factors often combine to cause unrealistic and at times impatient expectations on marketing.

Solution: 
We help Sales and Marketing collaborate to better understand how they can more effectively support each others' success. This makes both Sales and Marketing measurably more effective across jointly agreed processes and metrics. In the end, salespeople and the CEO gain a higher appreciation for the constibutions that marketing delivers to the business.


Problem:
Sales reps create their own marketing content

Cause:
Insufficient collaboration between sales and marketing teams leads to sales reps' dissatisfaction with marketing's collateral. They are then tempted to create their own content, leading to inconsistent messaging and 'vapour ware' products.

Solution: 
We bring improved collaboration between Sales and Marketing teams so that Sales can now help Marketing to help Sales: Everybody wins, creating a virtuous cycle of collaboration that helps both teams to be more successful, and also benefits the customers.


Problem: 
Sales reps are not utilising your expensive CRM system  

Cause:
Technology is implemented the wrong way around, focusing on software implementation, rather than on the realisation of business benefits. Users feel that the CRM exists to police them, rather than to support them.

Solution: 
We help all users to understand why the new system is better for them and empower them to be part of the solution right from the start, as opposed to being an afterthought.


Problem: 
Sales reps don't use marketing's sales leads and content  

Cause:
Sales reps don't value the leads and content that are provided to them by Marketing.

Solution: 
We build a solid platform of mutual collaboration. Marketing now understands what leads and content actually work for Sales, and can stop spending time, effort and money on content and sales leads that Sales just does not use. It is a much more efficient use of the Marketing budget and the people effort.


Collaboration. Growth. Success.

Yes, I want  it ! Please contact me for a Free Consult.

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